Throughout the years, businesses have been text marketing coming up with innovative and creative ways to market their products and services. Without doubt, the most effective medium is word of the mouth. It is proven to have the power to make or break any brand. This is probably the most interactive and direct advertising medium to consumers text marketing until mobile marketing SMS. Mass text messaging is taking advertising and marketing into the next level. Unlike typical ads found in fliers, banners, signs, papers, magazines, billboards, decals, TV text marketing and radio, mass text messaging has limitless audience reach and boundless potential.
Launching into an SMS marketing campaign is ten times text marketing more effective than traditional marketing. Mainly because text messages are received by a lot more people and in real-time plus they can be customized and personalized to further attract consumers. Of the 5.3 billion mobile phone users in the world, more than 72% prefer text messaging as a primary text marketing medium for communication. Whether it's for business or personal use, SMS is a popular choice among subscribers of all ages because it is cheaper than call minutes, easy to use and messages are received without delay and most of all in real-time. Many if not all find SMS to be very text marketing useful for business and personal communication needs.
Imagine a world without SMS marketing, what would text marketing it be like if it were to disappear tomorrow? LOSS OPPORTUNITY FOR CONSUMERS: From a customer's point of view, he loses the chance of getting good bargains and rewards simply because he was not updated or informed. Say for example, a mom of three could have saved as much as 50% off diapers had she received a coupon straight to her mobile phone. A businessman could have text marketing enjoyed reward points from a loyalty program of his trusted airline. Students could text marketing have won free tickets have they known there was a contest. A hardworking lady could have enjoyed a free massage service simply by taking 2 friends to the spa had she known there's an offer.