When writing good content keywords will fit in naturally, avoid keyword stuffing to ensure that search engines don't mistake your website for an irrelevant page. Off Page SEO Off page SEO refers to things that you do off of your own website in order to improve its searchability and ranking. You may think that if your website is optimised for search engines then your job is done and your site will forever remain at the top of Google, Yahoo and Bing. Unfortunately this is not the case, Off Page SEO is in fact more important than on-page.
Creating links back to your website is the only off page technique to concern yourself with. There are a number of things that you can do to achieve UK Phone Number Database List this including bookmarking, directory submission, blogging and article creation. It's important to remember than not all links back to your website will have equal effect; pages with a higher page rank or domain authority will be of larger benefit. Avoiding a spammy backlink profile is also key, if your website has thousands and thousands of backlinks from 1 or 2 domains it could trigger a search engines spam filter.
PPC PPC or Pay Per Click is an SEO tactic designed to drive traffic to a website by paying to have the link in the sponsored section of a search engine, the owner of the advert will then pay a fee for every click that the advert receives. There are two ways of determining the cost per click, Flat rate PPC and Bid Based PPC; more information on this can be located here Measuring effectiveness + Analytics SEO isn't a one off activity.